Get The Insight First Before Communicate to Your Customer

I saw this ads in instagram. The ads has specific target market which is Indonesian people who love to have short getaway while long weekend. I believe with the survey that most of Indonesian will not choose Australia as destination idea when planning for long weekend due to its distance and traveling time. Domestic destination... Continue Reading →

September 23, 2018 0

Core Benefit of Your Product: How important it is?

A basic part of product offering is its core benefit. Company sometimes forget what is the basic offering of their products. Basic offering is sometimes miss-leaded by variations or attributes that added to a product in order to create differentiation. The company might be realized and come back to the basic offering once the customers... Continue Reading →

May 12, 2018 0

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