iPhone Price Increase Every Introducing New Model: Pricing and Earnings Strategy?

iPhone XS priced to the Max A year ago, Apple made a daring bet with the iPhone X: that customers would pay as much as $1,000 for a giant leap forward in smartphone technology. The gambit paid off that time, but will it work again? A fully kitted-out XS Max could easily top $1,800, whereas Asian rivals are considerably cheaper. (FT, Nikkei Asian Review)

Leave a comment

Blog at WordPress.com.

Up ↑